Bite Ko Mat Lo Lite (“Don’t Take the Bite Lightly”)

21 September 2020 Posted by APMEN

Malaria No More launched a new national campaign aiming to reach more than 200 million Indians at-risk of mosquito-borne diseases with the urgent message to take mosquito bites seriously, because they could be deadly.  Bite  Ko Mat Lo Lite (“Don’t Take the Bite Lightly”) – launched this monsoon season across 21 states by Malaria No More India with partners The Times Group of India, Facebook, Star India, WPP, Sony Pictures Networks India, and entrepreneur Ronnie Screwvala – is driving timely prevention, testing and treatment for malaria and other mosquito-borne diseases.

Coinciding with World Mosquito Day, 20 August, the campaign held a virtual Townhall event  "Bite Ko Mat Lo Lite" Panel, that was joined by Facebook’s Managing Director, India, Ajit Mohan, Mr. Uday Shankar Chairman of Star and Disney India, Mr. Ronnie Screwvala - Co-Founder & Chairman – upGrad, Dr. Sanjeev Gaikwad - Country Director at Malaria No More India, Mr. Kamal Hassan, President, Makkal Needhi Maiam, Dr. Shriram Nene, Cardiovascular Surgeon and Healthcare Innovator and Madhuri Dixit-Nene, Actor and Producer.

The panel was broadcasted and webcasted via Times Now and Mirror Now TV news channels and Facebook Live to bring awareness to the increased risk of mosquitoes carrying deadly diseases and the simple and safe actions – including prevention and seeking immediate testing and treatment in case of fever – that Indians can take to protect themselves, their families and communities.

Submitted by Malaria  No More India

  • Manisha Gautam, Communications Lead
  • Sanjeev Gaikwad, India Country Director


Link to Facebook Live video:

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